A Downtown Jeweler With a Different Vibe

For sisters Jennifer Gandia and Christina Gandia Gambale, the second-generation owners of Greenwich St. Jewelers, it’s a pivotal time for their business.
A new, 1,550-square-foot store, which retains elements of old New York architecture while incorporating contemporary interior design and artwork, opened last month in Manhattan’s TriBeCa neighborhood, replacing the former 450-square-foot location on Trinity Place. With the opening, designers have been added to the assortment, and changing attitudes toward jewelry, by both men and women, have been spurring sales in what’s been tough times, particularly for small businesses.
“Diamond fashion jewelry is having a moment,” said Jennifer. “Diamond tennis necklaces, diamond bracelets — pieces people used to think of as occasion wear, they’re wearing them much more casually now, every day. Rappers and hip-hop culture have always been big supporters of diamonds and diamond jewelry but it’s gone beyond that. Now you see country music stars, all kinds of pop stars and movie stars that are younger, hipper, more gender fluid, wearing lots of fine jewelry.”
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