If you’ve ever researched diamonds, you’ve probably heard of the 4C’s. But years of experience have taught us that those classifications don’t tell the full story behind the beauty and value of a diamond. That’s why we created our own 4C’s to help you pick a stone based on the factors that really matter.
The first and most important
We only work with trusted manufacturers who provide conflict-free, ethically sourced stones that are mined in accordance with strict standards for environment and social responsibility.
The vast majority of our diamonds come from one of the world’s largest suppliers and originate in Canada, Botswana, Namibia, Russia and South Africa. The mining is carried out for fair wages and under safe conditions, with profits helping these countries promote sustainable development and invest in community infrastructure.
BEHIND THE SPARKLE
We think that in order to make an empowered decision, you need full transparency — which is why we look way beyond the 4C’s and give you information other companies simply won’t.
For instance, not all diamonds graded the same are the same. We evaluate the quality of the rough, the nature of the inclusions, and the stone’s overall design. With diamonds, the truth is in the details — and no detail is too small for us.
WE LOVE THE HUNT
We find the best diamond for you based on your priorities. We believe finding the right stone is a deeply personal process of discovery, one you simply can’t have just by looking at the facts online.
Our experts hand-select each diamond to show you a curated, personal selection and specialize in sourcing unusual stones in rare cuts. We know we’re hunting for something you’ll have for a lifetime. That’s why we love what we do so much and take it so seriously.
ONE IN A MILLION
The truth is: you pick the diamond, but the diamond also picks you. When viewing diamonds up close, you’ll start to notice the nuances that make each stone distinct and you’ll naturally connect with one over another.
This process is exciting and a little bit magic — after all, it’s not every day you buy something you’ll keep forever. And when the moment comes that you set eyes on that truly singular diamond you just know is for you… well, that’s what we do this for.
GIA Origin Report Diamonds
AN EXCLUSIVE G.ST COLLECTION
For the first time, the GIA Diamond Origin Program brings true transparency to a diamond’s rough-to-polish journey, allowing you to trace your diamond from its source to its polished completion
You can now feel confident about buying a conflict-free, sustainable diamond that helps support local diamond-mining and processing communities — and actually know exactly the region where your diamond has come from — thanks to GIA's effort to bring traceable diamonds to market. We are the only jeweler in New York to carry this limited collection.