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Platinum vs. White Gold

Close up of a woman's arm showing two Greenwich St. Jewelers bracelets.

Composition and Purity

Platinum is a naturally white metal used in a nearly pure form, typically 95%, which gives it a dense, luxurious weight and intrinsic value [1]. White gold, on the other hand, is an alloy of yellow gold mixed with white metals like nickel or palladium, then finished with rhodium plating to enhance brightness [2].

While platinum is purer, white gold’s alloy composition allows for slightly more design flexibility and a lighter feel on the hand [2]. If you’re seeking a naturally bright white tone without added plating, platinum may be the better fit.

Color and Finish

At first glance, platinum and white gold look similar, but the finish and how they age sets them apart. White gold’s rhodium plating gives it a crisp, mirror-like finish, but over time, it may show warm undertones as the plating wears and requires refreshing. Platinum develops a soft patina with wear, less shiny, more lived-in. This natural evolution is often loved for its understated elegance.

Not sure how to spot the difference? In side-by-side comparisons, platinum tends to have a slightly cooler, more steely tone, while white gold leans warmer.

Durability and Wear

Platinum is denser and heavier than white gold, which gives it excellent resistance to wear. It doesn’t lose metal when scratched, instead, the metal moves, which helps preserve its mass over time. White gold is harder, meaning it may scratch less easily, but it can wear down and require more upkeep long-term.

Both metals are durable enough for everyday wear, but platinum may be preferred for heirloom-quality or frequently worn rings.

Maintenance and Care

White gold requires periodic rhodium replating to maintain its bright white appearance, typically every 1–2 years depending on wear. Without this care, it may develop a yellowish tint. Platinum doesn’t require replating, though its patina may be polished if a brighter finish is desired.

For anyone with nickel sensitivities, platinum is naturally hypoallergenic, making it ideal for sensitive skin.

Cost and Value Over Time

Platinum typically costs more upfront due to its rarity, purity, and higher density. The extra weight and metal content means more material is used in each piece. White gold is more affordable but may incur more long-term maintenance costs due to replating needs.

While platinum is known for its durability and intrinsic value, its resale potential can vary based on factors like market demand and craftsmanship. For those seeking a lasting piece, platinum remains a timeless and resilient choice.

Close up of a stack of Greenwich St. Jewelers necklaces.

Choosing Your Metal

Lifestyle Considerations

If you live an active lifestyle, work with your hands, or prefer low-maintenance jewelry, platinum’s density and lack of plating might make it the right choice. Those who prefer a lighter feel or have a tighter budget may lean toward white gold, especially with routine care in mind.

Engagement vs Wedding Ring Metals

Some couples choose platinum for one ring and white gold for the other, especially if they prefer different finishes or want to balance cost. If you're stacking bands or mixing styles, both metals can work beautifully together, especially when curated with intention. For delicate diamond bands and modern classics, browse our delicate and dainty or explore Gilded, a line of everyday diamond jewelry in radiant gold.

We are here to help you weigh the pros and cons, ensuring the metal you choose aligns with your lifestyle and your story.

Close up of a Greenwich St. Jewelers engagement ring on a finger.

Citations:

[1] Jewelers of America - Metals Buying Guide - https://www.jewelers.org/buying-jewelry/jewelry-buying-guides/jewelry-metals-buying-guide/platinum-jewelry 

[2] Wikipedia - White Gold - https://en.wikipedia.org/wiki/White_gold

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