Introducing... Todd Reed
We were first introduced to Todd Reed’s eponymous collection a few years ago at The Couture Show, a trade show presenting the work of the top jewelry designers in the world. I was intrigued by his alternative style and passion for what some people might consider to be the “ugly ducklings” of the diamond family. We are thrilled to carry Todd’s collection and proud that Greenwich Jewelers has evolved to the kind of boutique where his work will have a proper home.
The master of raw and natural diamonds, Todd dismisses the notion that diamonds must be white and polished to be beautiful. He says, “there is so much more out there and the natural colors and textures are beautiful and wonderful every time.” His love of all types of diamonds allows him to think outside of the box, combine unique elements, and create truly breathtaking pieces.
Todd handcrafts each piece in his Colorado studio; using 100% recycled precious metals. This goes along with our belief in design sustainability, and Todd believes it is important “not to take advantage of Mother Earth,” and emphasizes that “the harmony in my process can definitely be felt in the jewelry.”
This unique harmony is what makes Todd’s jewelry truly special. His pieces represent a true connection to nature, and serve as an intimate form of self-expression. Todd says the woman who wears his jewelry “will buck tradition to get at what she truly loves,” and has a “have it cake and eat it too” kind of mentality.
Gorgeous diamonds? Check.
Iconic designs? Check.
Ethically produced? Check.
We’ll take our cake and eat it, too. Click here to check out Todd Reed’s amazing collection of one-of-a-kind rings and handcrafted jewelry pieces.

