Boutique Jewelry Store in NYC Since 1976 | Greenwich Jewelers

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A love-worn necklace or ring can offer a constant reminder of not just something beautiful but a beautiful life, too. And like a favorite photo, jewelry has that remarkable power to preserve special moments like nothing else.

It was this exact sentiment that inspired Carl and Milly Gandia to open Greenwich Jewelers in downtown New York City back in 1976, a boutique jewelry store that put the principles of honesty, exceptional service, and value right up alongside their devotion to exquisite design. Today, Greenwich Jewelers continues to be a destination for one-of-a-kind quality jewelry, and the Gandias' daughters-Jennifer and Christina-are carrying on the traditions their parents began more than 30 years ago. "Like many kids, we were given little pieces of jewelry to mark special occasions," says Jennifer. "But never underestimate the power of a 'just because' gift either. They are often the most memorable and treasured pieces in a woman's life."

As co-owners, the Gandia sisters are beautifully balancing the old with the new, upholding the ideals of quality and customer service Greenwich Jewelers was built upon, but also continually expanding the store's vision and breadth of iconic hand-picked jewelry. Having formerly worked in marketing for luxury fashion and beauty brands, Jennifer's eye for distinctive design extends to Greenwich Jewelry's finely curated collection of designers, limited-edition lines, and special pieces. Christina, who transitioned from finance to designer jewelry lines now shares in the growth and direction of Greenwich Jewelers.

Today, in addition to a renowned collection and custom-design division, Jennifer and Christina scour the globe to bring together a finely edited assortment of jewelry's most exciting established and emerging designers, many of whom craft locally using ethical sources, recycled metals, and socially conscious practices.

Whether you're in search of something classic, contemporary, or completely eclectic, Greenwich Jewelers is your source for exquisite adornments that are designed to last - and make your life brilliant.